Coming Soon. Full case study.
Client: REEBOK / CROSSFIT GAMES 2017
Scope: Art Direction, Story Telling, Illustration, Apparel Graphic Design
Custom Type Kit, Custom Print, Uniform Kits for Mens, Women's, Seniors, Teens and Accessories
The Reebok CrossFit Invitational showcases what is arguably the world’s highest level of CrossFit competition outside of the Reebok CrossFit Games. It is an annual event – this year taking place in Melbourne on Nov, 5 – that brings the highest placing Games athletes back together for another set of unknowable tests. Instead of competing individually athletes enter the competition competing on a team, alongside three of their countrymen, representing their home nations. The Invitational collection is specifically designed to spark team pride. Every piece of athlete apparel has the team’s flag-inspired logo, and each team receives a different color jersey. The USA Team will wear blue, while the Canada Team wears red, the Europe Team wears black, the Pacific Team wears green.
Images.All rights reserved.
CrossFit Invitational 2017 Uniform Kit.