Client: Reebok

Scope: Tasked to refresh the Reebok Archives, this was one concept I originally pitched to the performance categories; it was shelved and was adopted and bought in by fashion lifestyle.

Human Right Campaign: A Celebration of its Past - and Future

This collection, with graphics inspired by the 1988 Human Rights Now! World Tour, brings the brand back to its roots. The Reebok design team brought back the original graphics from the 1988 Human Rights Now! World Tour, a benefit concert series to celebrate and raise awareness for the Universal Declaration of Human Rights. The 20-stop concert tour was made possible in part by a grant from the Reebok Foundation.

In conjunction with the release of the Human Rights Now! Collection, Reebok is also donating $270,000 to RISE, a non-profit that educates and empowers the sports community to eliminate racial discrimination, champion social justice and improve race relations.