WE DO NOT SUPPORT THE BELIEFS OF GREG GLASSMAN OR CROSSFIT.
Coming Soon. Full case study.
Client: REEBOK / CROSSFIT
Scope: Art Direction, Story Telling, Illustration, Apparel Graphic Design
We were approached by Reebok help elevate their CrossFit Graphic T-shirt offering and jumped at the opportunity to work with them.
Thousands of athletes worldwide have followed Reebok CrossFit workouts and distinguished themselves in combat, the streets, the ring, stadiums, gyms and homes.
We brought on a surf and skate lifestyle approach; injecting Reeboks current offering with elevated wearable streetwear graphics, ultimetly giving the consumer a reason to wear CF t-shirts both in and outside of the CrossFit BOX.
Super stoked on the opportunity.
Images.All rights reserved.
