Coming Soon. Full case study. 2022

Client: REEBOK CLASSICS

Scope: Lead Strategy / Principal Designer / Lead Story Telling

Incubation conceptual ideation of the stories Reconnect and AAWH, concept to market lead, Artistic Marketing Stories brought to market by the legend Jide Osifeso.

REEBOK Reconnect – Trailer from Jonas Lindstroem on Vimeo.

Filmed with the start of the fall/winter 2021 season, Reebok unveils the first look at its refreshed brand creative direction and examines the relationships between ourselves, sports and our communities.