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Client: EDGEWORKS

Scope: Art Direction / Story Telling / Strategy

Partners: Graphic Design / Alex Chou / https://www.acc11design.com

Product Design / Liv Bolung

I had the pleasure of collaborating with a group of amazingly talented creatives; from concept to completion these folks crushed it.

EDGEWORK: Noun. (unaccountable) (sociology) Behavior at the edge of what is normal. Risky, radical.

PRODUCT STORY Reebok Edgeworks aims to celebrate what Reebok itself represents; taking an idea widely accepted as one thing, and flipping it on its head. Rejecting the expected in pursuit of pushing the norm.

Fortune Favors Risk.