Coming Soon. Full case study.
Scope: Art Direction, Consumer Strategy, Illustration, Apparel Graphic Design
In 2014 I was lucky enough to lead and create the first graphics capsule for The PUMA Lab, Powered by Foot Locker. PUMA Lab showcases PUMA’s most premium footwear and apparel styles including limited-edition releases and exclusive products. The PUMA Lab is designed to be a destination for PUMA’s most advanced styles and each product is based on the four PUMA Lab elements of design, luxury, creativity and sport.
Ultimately the success of our first capsule helped catipult PUMA Lab into the spot light today; aligning with the hottest trends and pushing style boundaries with authentic, creative, exclusive sportswear.
All photo credits to PUMA.
Images.All rights reserved.