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Client: REEBOK ALWYAS ON
Scope: Art Direction / Story Telling / Graphic Design / Strategy / New Consumer Architecture
Partners: Product Design/ Heather Danila and Liv Bolung
The pace of modern life is relentless. Amongst the madness, it’s easy to lose sight of what inspires and defines you. These products are driven by the idea of movement, energizing yourself by moving into a space where you can RE//CONNECT with yourself. Packability, adaptability and water-resistant features allow you to transform your outfit depending on your day, your mood, your circumstances. Allow yourself to experiment. Transform your world. Leave your mark.
RE//CONNECT
•The women’s RE//CONNECT packable jacket rounds out the models in this capsule as your go-to piece to layer over everything, every day. This DWR jacket protects you from the elements while being worn and adds comfort off body when it transforms into a packable neck pillow. Transforming with you throughout your life, this piece truly serves as your cocoon to evolve as you RE//CONNECT with yourself and emerge to RE//CONNECT with the world at large.
