Coming Soon. Full case study.
Client: REEBOK / UFC
Scope: Directly responsible for Art Direction / Fighter Strategy / Story Telling / Consumer Strategy / Apparel Graphic Design / Special Event Activation
Images.All rights reserved.
Partners: J.Bounds
Take it back to the earlier days of the Ultimate Fighting Championship with this new UFC “Since 1993” clothing collection from Reebok. Revisiting the early 90s when the UFC broke barriers and evolved into today’s top fighting promotion for Mixed Martial Arts, this fight-wear capsule features a retro vibe, including a full-zip jacket, fight shorts and “Break Barriers” tee in black and white. Whether you’re an old school MMA buff, or modern day UFC fan, rep the sport’s roots with this retro apparel from Reebok.
